Pet Theft Awareness Day: Over 650 lost dogs reported last year in the UK, according to new data

Over 9,500 dogs have been reported missing in the UK since 2015, according to new data analysed by the Natural Dog Food Company ahead of Pet Theft Awareness Day on February 14th. 

2018 saw the highest number of missing dogs in the last decade, at 2,113. Whilst the UK has seen this figure decrease since 2025 saw a 9% spike from the previous year, from 603 reports to 655.

Data analysed from the DogLost database flagged Greater London as the county with the highest number of missing dogs since 2015, with 184, followed by Kent (113), Essex (97), Surrey (76), and Buckinghamshire (60). 

When broken down into specific postcodes, whilst almost all postcodes in the database have reported under 10, CM11 (covering the town of Billericay in Essex) has reported 54. This reflects a 500% increase from the next-ranking postcode, SL1 (Slough), with 9 reports, and SY23 (Aberystwyth), with 7 missing dogs. 

The data also reveals the dog breeds that have gone missing the most in the last decade: 

1. Jack Russell Terrier – 993
2. Staffordshire Bull Terrier – 731
3. Chihuahua – 611
4. Cocker Spaniel – 501
5. Yorkshire Terrier – 324

Commenting on the findings, Edward Creaser, Director of the Natural Dog Food Company, says: 

“Pet Theft Awareness Day serves as a crucial reminder for dog owners across the UK to take proactive steps in protecting their beloved pets. With reported missing dogs increasing by 9% in the last year alone, it’s more important than ever for owners to be vigilant.

“While not every missing dog is the result of theft, the reality is that pet theft does happen, and the emotional and financial impact on families can be devastating. Dog owners should ensure their pets are microchipped and that their details are kept up to date, as this dramatically increases the chances of a safe return. We also recommend keeping recent, clear photographs of your dog, noting any distinguishing features, and being cautious about sharing information about your pet’s routine or whereabouts on social media.

“In the event that your dog does go missing, report it immediately to your microchip database, local vets, dog wardens, and police. The sooner action is taken, the better the chances of a reunion. Pet Theft Awareness Day is about empowering owners with the knowledge and tools they need to keep their dogs safe and bring them home if the worst should happen.”